Specialized Support

 

Referee Strategy & Management

Maximizing client reference impact

 

Client references can make or break a ranking, yet most firms treat referee management as administrative coordination. We transform it into strategic advocacy.

 

We help you identify which clients will be most impactful based on the specific practice area and competitive landscape. We provide partners with conversation frameworks and talking points that make referee requests feel natural rather than transactional. Throughout the research period, we track referee response rates, follow up strategically, and provide real-time updates, ensuring maximum participation without putting the burden on your partners.

 

Our approach is grounded in understanding what makes clients comfortable advocating for your firm and what messages resonate most with directory researchers.

Ideal for: Firms seeking to maximize referee participation and impact, or practices where client reference strength is a competitive differentiator.

 

What's Included:

• Strategic referee identification and prioritization

• Partner coaching on referee engagement approach

• Draft language and "conversation starters" for referee requests

• Key themes and talking points for consistent messaging

• Response tracking throughout research period

• Strategic follow-up coordination

• Post-cycle analysis of referee participation and impact