Our Services

Comprehensive solutions tailored to your firm's recognition goals. From full-service support to strategic consulting, we help you achieve and maintain top-tier rankings.

Strategic Advisory

Most law firms approach directory submissions as a rote necessity. Our Ranking Audit transforms this process by refining processes, amplifying practices that drive band improvements, and building the framework to capture the value of your rankings.

Through in-depth interviews with your marketing leadership, business development team, practice group heads, and firm management, we assess your current submission strategy against what actually moves rankings. We analyze your competitive positioning in each practice area, identify gaps between your capabilities and how they're being presented, and provide clear, actionable recommendations based on patterns we've observed across hundreds of successful submissions.

The result is a comprehensive strategic roadmap that positions directory submissions as a revenue engine, not an administrative task, with ongoing implementation support to ensure recommendations translate into ranking improvements.

Ideal for: Firms seeking to systematically improve rankings across multiple practice areas, new CMOs inheriting an established program, or firms experiencing ranking stagnation despite investing significant time and resources in the process.

  • Comprehensive review of historical submissions across all ranked practice areas
  • Interviews with marketing, BD, practice leadership, and firm management (typically 8-12 stakeholders)
  • Competitive positioning analysis for each practice area
  • Written strategic report with specific recommendations
  • Implementation roadmap with prioritized actions
  • Ongoing advisory support during implementation phase

Full-Service Submissions

This is our comprehensive engagement for firms that want to maximize their ranking potential without diverting internal resources. We become an extension of your team, managing the entire submission process from strategic planning through final delivery—all while ensuring the submission reflects both your firm's capabilities and what directory researchers actually value.

We begin with strategic kickoff sessions to identify your strongest matters, competitive positioning, and optimal narrative approach. Drawing on our experience across hundreds of submissions and deep understanding of editorial preferences, we guide matter selection, conduct partner interviews to extract compelling details, and draft submissions tailored to each directory's specific evaluation criteria. Throughout the process, we manage internal approvals, coordinate referee outreach, and ensure deadlines are met without becoming a burden on your team.

The result is a submission that positions your practice strategically in the market, tells a compelling story backed by concrete achievements, and reflects the institutional knowledge we've built from managing similar submissions across the AmLaw 200.

Ideal for: Practice areas seeking to move up in rankings, first-time submissions, or firms where internal marketing resources are focused on other priorities.

  • Strategic kickoff and competitive positioning session
  • Matter selection guidance based on directory weighting and preferences
  • Partner interviews to capture case details and strategic insights (typically 15-20 matters)
  • Full submission drafting tailored to editorial style and evaluation criteria
  • Referee identification and management (outreach, tracking, response optimization)
  • Internal review coordination and approval management
  • Final submission delivery and quality assurance

Bookend Advisory

Many firms have capable internal teams who can draft submissions but benefit from expert guidance at the moments that matter most – at the beginning when strategy is set, and at the end when final positioning is crystallized.

We launch your submission with a strategic planning session, helping you identify which matters will resonate most with researchers, how to position against competitors, and what narrative approach will strengthen your ranking. Your team drafts the submission using our guidance. Before final submission, we provide comprehensive review and recommendations to strengthen positioning, sharpen narratives, and ensure the submission reflects best practices we've observed across the market.

This approach gives you expert strategic direction while preserving your team's ownership and institutional knowledge. It is ideal for firms building internal capability while ensuring submissions benefit from our pattern recognition across hundreds of successful rankings.

Ideal for: Firms with experienced internal marketing teams who want strategic validation and expert perspective at key decision points.

  • Strategic kickoff session with marketing and practice leadership
  • Matter selection and positioning guidance
  • Competitive landscape overview and differentiation recommendations
  • Comprehensive final draft review with detailed feedback
  • Quality assurance against directory best practices

Referee Management

Client references can make or break a ranking, yet most firms treat referee management as administrative coordination. We transform it into strategic advocacy.

We help you identify which clients will be most impactful based on the specific practice area and competitive landscape. We provide partners with conversation frameworks and talking points that make referee requests feel natural rather than transactional. Throughout the research period, we track referee response rates, follow up strategically, and provide real-time updates, ensuring maximum participation without putting the burden on your partners.

Our approach is grounded in understanding what makes clients comfortable advocating for your firm and what messages resonate most with directory researchers.

Ideal for: Firms seeking to maximize referee participation and impact, or practices where client reference strength is a competitive differentiator.

  • Strategic referee identification and prioritization
  • Partner coaching on referee engagement approach
  • Draft language and "conversation starters" for referee requests
  • Key themes and talking points for consistent messaging
  • Response tracking throughout research period
  • Strategic follow-up coordination
  • Post-cycle analysis of referee participation and impact